Brand strategy, design, and marketing systems.
For businesses and nonprofits who want marketing that moves without losing momentum.
Winston-Salem rooted, working with brands nationwide.
Where effort leaks out
Recognition without clarity puts you in the wrong room.
Lacking a solid framework, efforts fade faster than they grow.
You post, and nothing comes back.
Time is spent trying to get noticed, but it would be better spent focusing on the work itself.
What that means is recognition is earned by showing up with a brand message, and consistency requires a solid foundation.
Traffic, but no messages.
Visitors find your site, but something feels generic or subtly off, something they can’t quite identify. As a result, hesitant visitors leave.
What that means: you are missing a single source of truth that keeps everything recognizable, yours, and organized.
The pieces do not fit.
Every post, email, and update starts from scratch and never connects to anything bigger.
What that means is you have pieces, but connecting them fills the gaps your audience may be experiencing.
with the right tools
It's easier than you think.
Growth comes from clarity, alignment, and sustainable progress. Turn scattered efforts into a system that runs without burning out.
my services
Each step forward makes the next one stronger.
01 · FOUNDATION
Brand Build Week
Credibility from the first look
The strategy, voice, and visual system that earns instant credibility with customers, partners, and funders you most want to reach.
02 · PLATFORM
Web Platform
Your digital hub
Get found and look the part. A fast, secure home base you actually own, built so the people searching for you land on you.
03 · CONSISTENCY
Marketing Retainer
Content system
A monthly partnership that keeps your brand consistently visible and aligned with your message, handled entirely by me. No agency handoffs.
Already have a brand and site you are proud of?
Start there.
businesses and nonprofits
Who I work with.
Whether you’re managing everything solo or leading a team, present a clear and consistent brand that stands strong every time.
Your work matters, and your story deserves to be heard. Create a brand and presence that build trust with funders, partners, and the community you serve.
selected work
Brands I'm proud of.
my process
How it works.
01
Mapping
We start with where you are and your goals.
02
Building
Your system is built to fit the brand, not a template.
03
Connecting
With the system in place, marketing moves without starting from zero every time.
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Lionel has a real talent for translating our mission into compelling visuals that help us tell our story more effectively.
Tina Kufour
Master-Pieced Inc.
Working with Lionel was an exceptional experience...From the beginning, he made sure to not only learn about the project but also to understand our organization and the work we do. He clearly cares about his clients and wants to share their authentic voices.
Tricia Howell
C4K
He listened carefully to what we needed and was super responsive to feedback...We are so appreciative of his help!
Jamie Lawler
Eastern Michigan University
Blog
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before you reach out
I'm built for the right client, not every client.
I take on a handful of projects at a time so each one gets real attention. A quick read of who this tends to work best for, so you know before we ever get on a call.
You are doing work that serves people, and you want a partner who cares just as much about making that visible.
You want a system you can actually run, not a one-off file you will have to wrestle with later.
You're ready to move in the next month or two and want a clear plan to get there.
You’re still in the early stages and exploring, without a set timeline. I recommend starting with my free audit to gather more information.
If you're looking for a quick, off-the-shelf template. I specialize in creating custom systems designed specifically for your needs to deliver lasting value.
No worries either way.
When the timing is right, the door is open.
unsure where to start?
Free brand and web audit. No email signup.
Five minutes, a real report, and nothing to unsubscribe from later.
Let's clear things up
Common questions.
Do you include Local SEO to help people find my site?
Yes. Every web project includes baseline SEO setup, so your site is ready to be found from day one. If you need a deeper local SEO strategy, the kind that helps you show up when people in your area are searching, we can build that into your plan.
What web platform do you use?
I build on my web builder, LMWEB, that keeps your site fast, secure, and fully yours. If you ever want a full export of your site files, I can provide that on request, so you are never holding a site you cannot leave with. I would rather you stay because you value the quality versus being locked in to a plan.
How long does the process normally take?
It depends on the piece. Brand Build Week typically completes in one to two weeks, a website build runs a few weeks more, and a marketing retainer is ongoing. I give you a real timeline up front before we start, and you can track every step of the project in a shared board, so you always know where things stand.
What if I already have a logo or website?
The one requirement is a functional foundation. Then we start from what is working and build out, not over. Before we start, I do a quick audit of what you have. If it needs work, I will tell you honestly and we figure out the right path, even if it is not through my services.
Do I have to buy all three pieces from you?
No. If you already have a brand identity or website you are proud of, the Marketing Retainer is open to you. The one requirement is a functional foundation, whether I built it or not. Before we start, I do a quick audit of what you have. If it is solid, we move. If it needs work, I will tell you honestly and we figure out the right path, even if it is not through my services.