Brand identity + donor communications
Master-Pieced
A nonprofit needed donor materials that matched its mission. I built the identity and the donor postcards.
View case studyDoes your marketing
feel scattered?
You are doing the work. The pieces just are not connected yet.
I help your brand, website and content say the same thing.
You work with one person who knows your mission, start to finish.
All built around what makes you different.
Does this sound familiar?
You: Hi Lionel. Quick question, or maybe not so quick.
Lionel: Go for it.
You: I keep meaning to post, and then the week is gone.
You: And when I do post, it does not look like our website. Or our flyers.
Lionel: What feels off when you see them side by side?
You: Nothing is wrong exactly. Everyone on the team makes their own graphics, and none of them quite match.
Lionel: So the pieces have stopped matching.
Lionel: You do not need a rebrand. You need one shared source your whole team can pull from.
You: That would help. And the posting?
Lionel: We plan a month at a time. Then it is not a weekly decision. (You loved this.)
You: Honestly, people get excited when we talk. Then they visit the website and go quiet.
Lionel: Then the website needs to finish the conversation you started.
You: Marketing help sounds nice. I just cannot see how it gets us closer to our goals.
Lionel: Fair. We start with your goals. If I cannot move them, I will tell you.
Our graphics do not match
Our website goes quiet
Posting keeps slipping
Not sure which one is yours? Start with the free audit.
In their words
Lionel has a real talent for translating our mission into compelling visuals that help us tell our story more effectively.
Tina KufourMaster-Pieced Inc.Working with Lionel was an exceptional experience…He clearly cares about his clients and wants to share their authentic voices.
Tricia HowellC4KHe listened carefully to what we needed and was super responsive to feedback.
Jamie LawlerEastern Michigan UniversityTheir stories, told clearly.
Brand identity + website
The Giving Plate
A cafe and floral studio needed a brand and website that reflected its mission. I built both and have hosted the site since launch.
View case study
Brand identity + digital design
RocketPoint
A solo founder needed a fintech brand that could earn trust before launch. I built the identity, the app screens and a live landing page demo.
View case studyWhat happens next.
01 / Get your free audit
Answer a few questions about your business, and share your website if you have one. You get a report on what is working and what is holding you back.
- Example
02 / Request your video review
After you see your results, you can ask for a closer look. Within 48 hours, I record your next steps as a roadmap to keep and act on when the time is right.
03 / Decide what comes next
When you are ready, choose the service that fits and plan your project with me. If not, the report and the roadmap are yours to keep.
How I think about the work.
A few things
you might ask.
Have something else in mind? Bring it to the conversation.
Where should I start?
You do not need to arrive with a finished brief. Tell me what you are trying to do and what feels out of step. We can work out which service, or combination, makes sense.
Can you work with my existing brand?
Yes. We can start with what you already have and decide what needs to stay, change, or become more consistent.
How much does a project cost?
Every service page lists its starting price. Once I understand what you need, I send a short video that walks through the work, the deliverables, and your exact price before you commit.
Who will I be working with?
You work directly with me, from your first priorities to the final decisions. I run a one-person practice, so the person who learns your business is the person doing the work.
What will you need from me?
Your goals, existing materials, and time for decisions and feedback. The exact preparation and review points depend on the project.
Can we keep working together after launch?
Ongoing support can be part of the plan. We will agree on what is included and whether a marketing retainer fits your needs.