Brand identity + donor communications
Master-Pieced
A nonprofit needed donor materials that matched its mission. I built the identity and the donor postcards.
View case studyDoes your marketing
feel scattered?
If you're also the marketing department, this is for you.
You're doing the work. Some pieces don't match, and some don't exist yet.
I build what's missing and connect the rest, so your brand, website and content say the same thing.
You work with one person, based in Winston-Salem, who learns your work, start to finish.
All built around what makes you different.
Does this sound familiar?
You: Hi Lionel. Quick question, or maybe not so quick.
Lionel: Go for it.
You: I keep meaning to post, and then the week is gone.
You: And when I do post, it does not look like our website. Or our flyers.
Lionel: What feels off when you see them side by side?
You: Nothing is wrong exactly. I make the graphics myself, or whoever has a minute does. None of them quite match.
Lionel: So the pieces have stopped matching.
Lionel: You do not need a rebrand. You need one source to pull from, whoever ends up making the post.
You: That would help. And the posting?
Lionel: We plan a month at a time. Then it is not a weekly decision. (Heart reaction.)
You: Honestly, people get excited when we talk. Then they visit the website and go quiet.
Lionel: Then the website needs to finish the conversation you started.
You: Marketing help sounds nice. I just cannot see how it gets us closer to our goals.
Lionel: Fair. We start with your goals. If I cannot move them, I will tell you.
Nothing feels consistent
No website yet, or it goes quiet
Marketing keeps slipping down the list
Getting all your work from referrals, or not sure which one fits? Start with the free audit, or book a time to talk
In their words
Lionel has a real talent for translating our mission into compelling visuals that help us tell our story more effectively.
Tina KufourMaster-Pieced Inc.Working with Lionel was an exceptional experience…He clearly cares about his clients and wants to share their authentic voices.
Tricia HowellC4K ClubhouseHe listened carefully to what we needed and was super responsive to feedback.
Jamie LawlerEastern Michigan UniversityTheir stories, told clearly.
Brand identity + website
The Giving Plate
A cafe and floral studio needed a brand and website that reflected its mission. I built both and have hosted the site since launch.
View case study
Brand identity + digital design
RocketPoint
A solo founder needed a fintech brand that could earn trust before launch. I built the identity, the app screens and a live landing page demo.
View case studyWhat happens next.
01 / Get your free audit
Answer a few questions about your business, and share your website if you have one. You get a report on what is working and what is holding you back.
- Example
02 / Request your video review
After you see your results, you can ask for a closer look. Within 48 hours, I record your next steps as a roadmap to keep and act on when the time is right.
03 / Decide what comes next
When you are ready, choose the service that fits and plan your project with me. If not, the report and the roadmap are yours to keep.
How I think about the work.
A few things
you might ask.
Have something else in mind?
Where should I start?
Start with the free audit and I'll show you where things stand. No brand yet? Brand Build Week gives you the foundation. Need to be findable now? Website Work gets you online. Once you pick a service, I'll need your goals, your existing materials and time for decisions and feedback.
Can you work with my existing brand?
Yes. We can start with what you already have and decide what needs to stay, change, or become more consistent.
How much does a project cost?
Starting prices are on each service page. Once I understand what you need, I send a short video with your exact price before you commit.
Who will I be working with?
You work directly with me, from your first priorities to the final decisions. When a project needs a second specialist, I tell you up front, and I stay your one point of contact.
Do you work with nonprofits?
Yes. I help nonprofits explain their work clearly and make it easier for people to get involved. We'll agree on the scope, price and payment schedule before we start.
Can we keep working together after launch?
Ongoing support can be part of the plan. We will agree on what is included and whether a marketing retainer fits your needs.