CASE STUDY
Master-Pieced
A nonprofit guiding BIPOC and underserved communities in the United States, rebuilt from a logo that could not scale into an identity that holds from a business card to a banner.
Lionel Lowery
Creative direction, logo rebuild, illustration, brand guidelines, print and social design
Master-Pieced guides BIPOC and underserved communities to success in the United States. From education and career mentorship to housing, healthcare, and cultural support, their programs help people integrate and contribute their skills, talents, and perspective to the communities around them.
Not having a cohesive identity meant that donors, community members, and potential partners were all encountering a different variation of the same organization. The first decision was to rebuild before adding anything new. The existing logo was not built to scale, but the founder had a connection to it and wanted to pay homage to what she built while looking forward with refined elements and an updated tagline.
The logo needed the technical structure to work across mediums, whether that is a banner or a business card. Rebuilding it vector first meant every variation that followed would be reliable at any size, on any surface. From there the work expanded into a full identity suite, combination logo, wordmark and brand mark, brand illustrations, and brand guidelines. To finish it I created print-ready files designed in Illustrator, using the new iconography and illustrations, and uploaded them to Canva so the team could modify them depending on the message. Letterheads and social media templates followed. A complete set of assets and templates the team could hand to a print vendor or use as the foundation for a social post.
DELIVERABLES
See it in action.
BRAND SYSTEM
IN THE SPACE
Signage
Production ready files, coordinated directly with their printer.
BRAND ICONS
SAMPLE POSTs
DIGITAL
VISUAL IDENTITY
Creative direction.
PROCESS
Putting it all together.
The mark and the palette were only the starting point. From there, the same discipline had to hold across a five-screen mobile dashboard, the deck used to pitch it, and the landing page. Nothing shipped that could not be traced back to the same three rules: obsidian black, a single acid-green accent, and language that displays its clarity.
That discipline extended to the copy itself. Every claim left on the page has to be one the product can actually back up, so a revision pass went through the site, the deck, and this write-up in the same sitting: unproven testimonials came out, jargon like "Dark-Pool" became plain language, feature labels were made to match wherever they repeated, and every contraction was cut. The result is a brand that reads the way the product works, precise, controlled, and aimed.
DELIVERABLES
See it in action.
APP SCREENS
Overview
Balance, burn, and runway at a glance.
Liquidity
Live ledger, per-account cash position.
Burn
Scenario modeling, runway forecasts.
Cards
Virtual Obsidian Card, spend limits.
Transactions
Cross-border transfers, transfer log.
PITCH MATERIALS
BRAND ICONS
LIVE MOCKUPS
start with the audit
The clearest way to know where your brand stands is to look at it objectively.
Run the free audit, get your report, and if it raises questions worth talking through, that conversation is always available.
Or book a call
Master-Pieced guides BIPOC and underserved communities to success in the United States. From education and career mentorship to housing, healthcare, and cultural support, their programs help people integrate and contribute their skills, talents, and perspective to the communities around them.
Not having a cohesive identity meant that donors, community members, and potential partners were all encountering a different variation of the same organization. The first decision was to rebuild before adding anything new. The existing logo wasn't built to be able to scale, but the founder had a connection to it and wanted to pay homage to what she build, while looking forward with refined elements and an updated tagline.
The logo needed the technical structure that would work across mediums whether it is a banner or business card. Rebuilding it as a vector first meant every variation that followed would be reliable at any size, on any surface. From there, the work expanded into a full identity suite (combination logo, word mark, and brand mark, brand illustrations) and brand guidelines. To finish it off I created print ready files that I designed in Illustrator, using the new icongraphy and illustrations, and uploaded in Canva for easy modification depending on them message. Finally letterheads and social media templates were created. Complete set of assets and templates the team could hand to a print vendor or use as the foundation for a social post.
Slide to Reveal:
Original Logo (Left), Updated Logo (Right)
start with the audit
The clearest way to know where your brand stands is to look at it objectively.
Run the free audit, get your report, and if it raises questions worth talking through, that conversation is always available.
Or book a call