Tired of Thinking of post ideas? Here are some 10 Social Media Ideas for Small Teams
TL;DR
- There is something important to remember when using social media — it is better to create media with an evident brand voice that resonates, rather than perfect, produced content.
- While most of your audience has likely not yet experienced all of your best content, reusing content isn't lazy; it is both smart and resourceful.
- Reframe your thinking: it should work as a calendar rather than creating new content from scratch. You have all the bones there already.
However, I have found that every post doesn't have to be created from scratch, and in many cases, the easiest (and reusable formats) tend to be the most compelling. Below are ten social media ideas that I've incorporated into my system since they can be executed without a large budget or many people. I hope these ideas will help you remain visible to your target audience, foster relationships with that audience, and enjoy the process more.
Share User-Generated Content (UGC)
User-Generated Content (UGC) provides the most effective form of social proof. Real photographs and reviews demonstrate the products and services you offer in real-life situations.
Here’s some harsh reality – do not replace real people with artificially created avatars. Artificially creating avatars degrades the entire meaning of using UGC videos and will ultimately damage your brand's credibility.
Here are several ideas to collect testimonials:
- Follow up with past customers for stories or reviews. Testimonials can include videos, quotes, or posts where you were mentioned/tagged. You can incorporate a revolving section in your newsletter at the bottom.
- Re-share customer content. Do some social listening and find photos/reviews/testimonials of your product/service that others left on social media. Send a DM when you share on your business page and tag them in order to help increase visibility.
Show Your Team Behind the Scenes
We are naturally curious beings. By showing behind the scenes, it allows your audience to see that you are more than a product/service, and reiterates that people are what ultimately drive the work.
Here are some ideas:
- Highlight employees. Take a picture of each employee with a brief fact or their favorite part of the job.
- Show how your products/services are created. Document the process or a day in the life.
- Show non-formal events/occurrences. Document brainstorming sessions, team building, etc.
Refashion What You Already Have
Never forget your most underutilized resource—dig deep into what you have. Repurposing content isn’t lazy; it’s smart. Most of your readers didn’t read your original post.
In fact, according to SocialInsider.io, the average reach rate was 3.50 percent for Instagram and 1.65 percent for Facebook in 2025. This means that when you send a message to 100 followers on Instagram, most likely only 2–3 of those followers will receive the message. By using repurposed content from six months ago, you’re not being redundant. You’re providing the remaining 97% of your followers with a first view of the material.
Some examples:
- Turn blog posts into shorter social media posts. Take a tip, a quote, or headline.
- Divide longer video segments into smaller clips.
- Take an old post, add current statistics, and publish it as a “new” post.
Ask Questions
Questions can be easily answered by polls or surveys and provide immediate feedback to you.
Examples:
- A survey regarding their overall experience.
- Fun/low-level engagement questions can help inform ways to meet the needs of your audience and keep the flow of conversation going.
- Immediate feedback gives you insights to understand what topics your audience is currently concerned with.
Tell Your Brand Story
Storytelling creates an understanding between you and your audience. It is not necessary to tell a flawless or overly emotional story, but a true one.
Here are some ideas:
- Where did your company begin? Why was it formed? What problems do you try to solve?
- Celebrate milestones. Anniversaries, releases of new products… these are all occasions worthy of celebration.
- Share stories of how your work positively impacted your clients/customers/users. Let them tell the story themselves.
Put The Spotlight On Your Community
Highlighting your community is a necessity—without them, where would your brand be?
- Post a picture and quote of one of your members and give credit where due.
- Use case studies to illustrate progress with before-and-after photos.
- Incorporate customer reviews and positive comments as visual aids.
Focus on Teaching Something
When you create an educational post, you position yourself as a helping hand, rather than simply a company asking for money. You need to provide value before you try to extract, whether it be time, energy, or money. It's the old saying: give more than you take.
Some ways to do so include:
- Quick tips or tutorials. You can do this through a screen recording showing a process that simplifies tasks.
- Surprising facts. What’s ordinary to you might feel new to your audience.
- Infographics. Simplifying information into a single image to convey an idea.
- Review handouts, reports, white papers, etc., you've created for your clients, volunteers, or business partners. They can all be repurposed into social media posts.
Seasonal Trends and Timeliness
When posting about timely topics related to your industry, you have the ability to expand beyond your current audience and showcase your brand.
However, there are some things to keep in mind when taking advantage of trending topics:
- Don’t force it. If you don’t naturally relate to the trend, people will find it obvious and usually won’t follow.
- Not every trendy sound or visual style fits your target audience. What’s important is not how many people see your message but whether your message is relevant to them.
Celebrate Your Wins!
Some examples include:
- Anniversaries.
- Collaboration Posts.
- Project Completion / Launch Post.
Use Live Video or Interactive Tools
The biggest difference between live video and recorded video is that live video takes away the polish and brings presence. Presence is often more valuable.
Examples of Ways You Can Use Live Video Include:
- Q & A Sessions. It allows people to quickly ask questions and receive answers., and grain insights into how to adapt your strategy in real time data.
- Behind-The-Scenes. View of project progress.
- Interactive tools such as Polls, Sliders and Question Boxes (Instagram Stories and LinkedIn) allows your viewers to interact with your content as opposed to passively viewing it.
Consistency Over Perfection
While having unique posts to present your brand is nice, having a system is far more important than being unique. Your POV is the unique aspect, not the flashy video or curated photo carousel. Don’t try to accomplish all ten items listed above. Instead choose a few formats you believe are the best representations of your organization and use them.
If this article has helped spark a thought process or changed how you see things, please post in the comments section. Some of the best articles we write lead into some of the most interesting (and informative) comments.
And if you're currently trying to navigate a marketing or design issue - That is exactly what I am here for. Do you have questions regarding developing your company's branding? Do you need a Content Plan that reflects your business? Or simply a fresh perspective on something you've been staring at for so long? Let's Talk. No obligation. Just an open conversation about where you are now and where you would like to be.
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Lionel Lowery
Marketing Strategist & Creative Lead
Lionel works with businesses and nonprofits across the Triad, including Winston-Salem, Greensboro, and beyond, to clarify their message, strengthen their brand, and build marketing systems that actually hold up. Through LIONEL.MKTG, he brings together digital marketing, social media strategy, and graphic design for organizations that are done guessing and ready to move forward.
