During my time at The Peanut Butter Sucker, I had the opportunity to blend design, marketing, and storytelling to help the brand grow and gain national media exposure on Netflix, iHeart Radio's 107.5 The River Nashville, Kentucky Bride, and ChefWorks.
My work spanned across digital and physical experiences, always with a focus on creating memorable, shareable moments for clients while also shaping emerging trends within the confectionery industry.
My Role
Graphic Design + Illustration
Photography
Creative Direction
Web Design
Product Development
The Process
I began each project by listening closely to the client and learning what their event meant to them. A first sketch turned those conversations into something tangible, giving space for feedback and alignment. From there, I carried the vision into a coordinated website that mirrored the design and kept all details organized.
Capturing Moments In Real Time
In order to sped up content delivery, I shot on-site, posted social stories, then delivered polished photos to our clients after. Turnaround time fell from weeks to days, keeping audiences engaged and building a ready gallery of current trends.
500+
Custom Confectionery Product Designs
40%
Increase in Social Media Engagement
+30
Client Websites Created Annually
Behind The Scenes
Although the brand focused on weddings, we raised awareness with seasonal pop-ups. Each campaign combined product photos and promotional design to build anticipation and drive pre-orders.
Collections often sold out within hours, proving design and community-driven marketing can create real excitement.
I created the illustration for 3D files for printing cookie cutters and custom cake toppers to create efficient workflows and reusable templates, turning creativity into consistent, high-quality custom details while freeing time to focus on the customer experience.
A Shared Vision
Styled shoots let me work closely within creative teams on art direction — they weren’t just about producing beautiful images, but about exchanging ideas, influencing industry trends, and increased visibility through through publications.
Based in Winston-Salem, NC - serving local brands & beyond.
With respect and gratitude, I acknowledge that my work takes place on the ancestral lands of the Catawba, Tutelo, Occaneechi, and Cheraw peoples—past, present, and future.
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