Move For Hunger™ partners with movers, multifamily communities, and brands to reduce food waste and fight hunger nationwide. While there, I supported their mission through more than 130 events - building consistent branding, digital campaigns, and scalable systems that reached 36,000+ partners and set the foundation for long-term growth. Here is just a sample of my favorite projects while I was there. If you would like to take action, click here to learn more about their mission.
My Role
Graphic Design
Photography
Video Pre/Post-Production
Campaign Collateral
Social Strategy
Content Creation
Year In Motion
The Year in Review annual report was designed to celebrate people. I used the brand’s bold colors and created custom graphics to create a cohesive campaign that spanned across digital platforms. Building this page and corresponding PDF gave the team more flexibility and made the format easy to reuse each year. Paired with social assets, the report became both a reflection and a community-building tool.
Amplifying the Voice
To strengthen Move For Hunger’s™ digital presence, I conducted a competitor analysis to identify opportunities and gaps. From those insights, I developed a strategy centered on brand awareness, community engagement, and donation growth tailored to each social platform. With a refined voice and clear action plan, the organization built consistent momentum across channels. Once the foundation was in place, we launched Meta and LinkedIn ad campaigns to drive conversions. Click the arrows to explore a selection of standout social content and ads.
+1M
Organic Impressions
(12 Month Span)
+55M
Meals Provided Since 2009
60%
Lift in Social-Driven User Acquisition
3-5x
Higher Post Engagement
(Than Similar Nonprofits)
Impact In Action
We produced a series of short, targeted videos to help Move For Hunger™ equip advocates with engaging, shareable content for CSR events, property onboarding, and community outreach. The videos unified messaging across regions and showcased real-world impact, generating over 46,000 views and 221,000 impressions through organic reach. I oversaw the full creative direction and production cycle, from planning and filming to final edits, ensuring every piece aligned with the organization’s mission and audience.
Topple Hunger
Move For Hunger™ broke a GUINNESS WORLD RECORDS™ title by toppling 12,952 cereal boxes and donating more than 500,000 meals. This became the year’s highest-performing campaign, setting a benchmark for future national activations. Brand partners including: WK Kellogg Co™, Kroger™, the United Dairy Industry of Michigan™, Hellmann’s™, Lineage Foundation For Good™, and University Moving & Storage Co.™
Assurant™ Move 2 Fight Hunger
A branded “Miles to Meals” challenge that now generates up to $200,000 per event while promoting employee wellness.
LGBTQIA+ Food Drive & Fundraiser
Paired inclusive storytelling with clear donation pathways during Pride month.
Back to School Food Drive & Fundraiser
Equipped partners with plug-and-play graphics to support the 14M+ U.S. children facing food insecurity.
Based in Winston-Salem, NC - serving local brands & beyond.
With respect and gratitude, I acknowledge that my work takes place on the ancestral lands of the Catawba, Tutelo, Occaneechi, and Cheraw peoples—past, present, and future.
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